Ndondomeko ya ndondomeko ya kampani yamagulu ndi "maukonde atatu, ulimi atatu, madzi atatu ndi maukonde atatu, ndi manja awiri kuti agwire ntchito limodzi."Sannong ndi Sanshui amatanthauza "kupulumutsa madzi aulimi", "zachimbudzi zakumidzi", "madzi akumwa a alimi", ndipo maukonde atatuwa amatanthauza "netiweki yamadzi", "intaneti yazidziwitso" ndi "network network".Dayu mosamala amakhazikitsa ndikukhazikitsa malingaliro a mlembi wamkulu wa kasamalidwe ka madzi pa "chofunikira pakupulumutsa madzi, kusanja kwa malo, kuwongolera mwadongosolo, ndi manja onse"."Kupulumutsa madzi" kwa Dayu kupulumutsa madzi sikupulumutsa madzi m'minda, koma kupulumutsa madzi.Ndiko kupulumutsa madzi kwa "chofunikira pakupulumutsa madzi".Kugwira ntchito zosunga madzi akumidzi m'nthawi yatsopano.
Cholinga chachikulu cha Dayu chopulumutsa madzi "chachisanu ndi chimodzi cha zaka zisanu" ndicho kupitirira yuan biliyoni 10, ndalama zokwana madola mabiliyoni 10 pachaka, ndalama zokwana madola mabiliyoni 10 pachaka, ndi mtengo wamsika woposa 10 biliyoni.
Kampaniyo yatsegula njira yolimbikitsira mabizinesi owongolera ndi zoyambira zazikulu kuti azindikire kupangana ndi kugawana, ndikupanga gulu la tsogolo, ntchito, ndi zokonda ndi kampaniyo;kugula inshuwaransi yachipatala yapamwamba kwambiri, inshuwaransi yazachipatala yowonjezera, inshuwaransi yosamalira, ndi zina zambiri kwa ogwira ntchito, kotero kuti Ogwira ntchitowo adagwira ntchito molimbika komanso momasuka.
